As the Chancellor announced in an email sent last week November 21 (pasted at the end of this post), we're off on the second phase of the new marketing campaign, "big things within reach". I suspect this phase will get rather better reviews than the logo, though that of course isn't saying much. Here's one new print ad:
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| (Click on the ad to enlarge it.) |
Like the other ads in this new campaign, this one emphasizes research, particularly research in the sciences, which is, of course, easier to sell than research in the humanities, though as a humanist I'll go ahead and be slightly offended. Green research is particularly emphasized (though I wonder, without any particular expertise, just how "green" "clean coal" is ever going to be). But emphasizing research is a good thing. Attracting students excited about research is a good thing. Further discussion, including my recurring concerns about this marketing campaign, after the break.
[One caveat up front: this analysis is largely that of the latest phase in the ad campaign. An analysis of the full "viewbook" released some time ago would emphasize different points, and fill in some of the gaps I find in the much shorter materials used in print and radio ads.]
